Built in Coventry. Reaching further.

A small studio with a simple aim: make good UK businesses look as good as they actually are, and help them win the work they deserve.

/ Where this came from

We kept seeing the same thing. Brilliant local businesses with websites that actively worked against them.

It started as design work for a few people who needed help and grew into something taken seriously. Based in Coventry, alongside sixth form at Bablake School, real client projects from day one, not mockups for a portfolio.

The name changed, the standard did not. What matters: does it look right, does it load, does it say the right thing, does it bring in enquiries.

Work is done across the UK remotely. Distance has never been the problem. Bad presentation is.

/ How we work

Brand First

The look and feel comes before pixels. Get the brand right and the website almost designs itself.

No Templates

Nothing we make is a theme with your logo dropped in. Every project is built for the business in front of us.

Direct Access

You talk to the people doing the work. No account managers, no relay, no being passed around.

Move Fast

A first draft inside 48 hours. Momentum keeps projects good and stops them dragging for months.

Say It Straight

If something is not working we tell you. Honest beats polite when your business is on the line.

Sweat the Details

Spacing, type, the words on a button. The small things are what separate good from forgettable.

"The difference between good and unforgettable is rarely talent. It's the willingness to keep going long after good would've been enough."

Hriday Nijhawan, Vaeleen Digital

/ The team

Founder

Hriday Nijhawan

Hriday leads every project, creative direction, client relationships, and all delivery. Based in Coventry and studying A-Level Mathematics, Physics, and Business at Bablake School Sixth Form, he has spent several years doing real client work rather than building a portfolio of mockups.

Outside the studio, he has completed structured work experience across more than ten organisations in finance and automotive, from investment banking simulations to financial analysis and UX programmes, which shapes how he thinks about brand strategy and what makes a business credible online.

He is the person you will be speaking to, from first call through to launch.

Creative Direction Brand Identity Custom Web Design UI & UX Client Strategy Data Analysis

LinkedIn ↗

Head of Growth

Daniel Bains

Daniel brings a detail-first perspective to the studio, working across visual design and creative execution on every project that comes through the door. His analytical approach shapes how projects get structured and refined from the first draft onward, and it's often the reason a piece of work goes from good to right.

Also based in Coventry, he studies Further Mathematics, Mathematics, Physics and Economics at Bablake School, a background that feeds directly into how he thinks about growth, structure and the numbers behind a project's success.

He's involved from the first idea through to what actually gets shipped, and a meaningful part of how this studio operates comes from how he thinks.

Visual Design Creative Execution Project Structure Growth

LinkedIn ↗

/ Environment

We put a share of what we earn back into carbon removal.

5% of revenue from our design and web work goes to environmental causes. Revenue from Vaeleen Copilot, our own trading app, gives 1.5% to carbon removal directly through Stripe Climate.

Small studio, but no reason not to do this properly from day one.

Want to see if we're a fit?

The fastest way to find out is a free audit. We will look at where you are now and tell you what we would change.

Book a Free Audit See the Work