Selected projects2026

Web design that earns trust.

Eight client brands and one independent research project, across luxury, streetwear, transport, education, sustainability, hospitality and industrial B2B. All nine are below in detail.

Case 01

Xen Solis

Luxury Lifestyle Management · Coventry
  • Brand Identity
  • Web Design
  • UI/UX
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Luxury is mostly about what you leave out. Xen Solis needed positioning built on restraint, the kind of presence that signals quality without ever shouting about it. We leaned into refined typography and a lot of deliberate whitespace.

The aim was a brand that does two jobs at once. It attracts exactly the right client and quietly filters out the wrong one. Nothing on the page tries too hard, because trying too hard is the opposite of luxury.

“Restraint is the loudest thing a luxury brand can do. We built the whole identity around what we chose not to say.”Our approach

The result reads calm and expensive, which is precisely the feeling a lifestyle management service needs to give before a single conversation happens.

Case 02

ASW Clothing

Streetwear E-commerce · UK
  • Web Design
  • E-commerce
  • Creative
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Streetwear is a brutal market. There is a new label every week, and most of them sit on the same off-the-shelf Shopify theme, which makes them blur together. ASW needed a storefront that felt like the brand, not like the platform underneath it.

We built a custom product, checkout and mobile experience designed around how people actually shop for clothing on their phones. The store carries the attitude of the brand the moment someone lands, then gets out of the way and lets them buy.

“The whole process was smooth, communication was clear, and the final result exceeded what we expected.”ASW Clothing

The difference between a generic theme and a considered storefront is the difference between looking like a side project and looking like a label worth buying into.

Case 03

TruBamboo

Sustainable Lifestyle Products · UK
  • Brand Identity
  • Web Design
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The green-leaf eco aesthetic has become a visual cliché that says almost nothing. Every sustainable brand reaches for the same earthy palette and the same leaf icon, and none of them stand out. TruBamboo wanted to avoid that completely.

So we communicated sustainability through design quality and restraint instead of obvious imagery. A clean, considered brand says "we take this seriously" far more convincingly than a stock photo of a forest.

“A modern, sleek website that clearly communicates our ethos. Great value and an incredibly fast turnaround.”TruBamboo

The brand feels current and credible, which is what actually moves a sustainable product forward in a crowded market.

Case 04

BrightNest Tutoring

Private Tutoring · Coventry
  • Web Design
  • UI/UX
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A parent choosing a tutor is making a trust decision about their child. That calls for warmth, but not the corporate coldness that creeps into a lot of education sites. BrightNest needed to feel reassuring and human while staying clear and organised.

We focused on a clean information hierarchy so parents can find what they need quickly: who teaches, what subjects, how it works, how to get started. The design carries warmth through tone and spacing rather than gimmicks.

“Even when we were already happy with the website, they kept refining details to make sure everything was exactly right.”BrightNest Tutoring

The site does the quiet work of building confidence before the first lesson is ever booked.

Case 05

Zaragoza Food

Restaurant & Hospitality · UK
  • Brand Identity
  • Web Design
  • Gallery
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A restaurant lives and dies by how it looks before anyone has tasted the food: the photography, the menu, the first impression on a Saturday night when someone is deciding where to go. All of it has to earn the booking.

Zaragoza needed a digital presence that matched the quality on the plate. We built around the food itself, a gallery-led site where the photography does the selling and the layout pulls back so nothing distracts from what is on offer.

The result is a site that turns browsers into bookings and gives the restaurant a presence worth sharing.

Case 06

Maher's Mission

Youth Environmental Movement · Coventry, est. 2026
  • Brand
  • Web Design
  • Motion
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A youth environmental movement can't look like a corporate sustainability report. Maher's Mission needed energy and urgency that matched the cause, something that felt alive rather than polite.

We built it around motion and interactivity, held together by a strong editorial structure so the energy never tips into chaos. The brand had to feel young without feeling unserious, because the message behind it is anything but.

“A cause this urgent should never look like a slideshow from a board meeting. It should feel like something is actually happening.”Our approach

The finished site moves with the same drive as the people running it, and gives the movement a presence that can grow as it does.

Case 07

GB Lasers

Industrial Equipment · Coventry
  • Brand Identity
  • Web Design
  • Product Catalogue
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Industrial equipment sites are usually a wall of spec sheets and stock photography. GB Lasers sells fibre laser cutters, CO2 machines and welding equipment, serious kit, and needed a site that took the buying decision as seriously as the machinery.

We built a catalogue that lets buyers filter by machine type and material, so someone comparing a fibre cutter against a CO2 machine gets there in a couple of clicks instead of a phone call.

“An industrial buyer doesn't want to be sold to. They want to compare, check the specs and get a quote. We built the site around that decision, not around a pitch.”Our approach

It reads like a serious supplier, because it presents the machines the way an engineer would want to shop for them.

Case 08

Bains Cars

Private Hire & Airport Transfers · Coventry
  • Brand Identity
  • Web Design
  • Booking
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Airport transfers live or die on trust. Someone booking a car to catch a flight needs to believe it will turn up, on time, in a clean car, at the price they were quoted, before they have even spoken to a driver.

We built the site around fixed fares and a simple booking flow, so the price is clear before anyone has to ask, and the fleet is shown honestly rather than through stock photography of cars that never arrive.

“Professional from start to finish. The site looks exactly right for our business, clean, fast, and easy for customers to use.”Bains Cars

The booking flow now does a job that used to happen over the phone, and does it before a customer ever has to call.

Case 09

F1 EPQ

Academic Research · Editorial publication
  • Web Design
  • Editorial Design
  • Data Visualisation
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An Extended Project Qualification is usually a Word document with a bibliography. This one needed to be something else: a piece of independent research that argues its case the way a data-journalism feature would, not a school assignment.

The brief was to isolate how much of Formula 1 performance comes from the driver versus the car, and to present real evidence (intra-team qualifying deltas, neurological research, case studies from Verstappen, Hamilton and Alonso) without it reading like a slideshow of facts.

“Research this rigorous deserves a reading experience that matches it. Not bullet points on a template, an actual argument, built section by section.”Our approach

We built a black-and-gold editorial site structured like a long-form essay, one section per argument, with the data pulled into its own moments. It reads like a publication, not a project submission.

What clients say
★★★★★

“Their trust and guidance set them apart from anyone else I've worked with in the industry. They gave me the foundation to actually bring my ideas to life, professional and dependable from day one.”

EniXen Solis
★★★★★

“The whole process was smooth, communication was clear, and the final result exceeded what we expected. Our store finally feels like our brand, not a template.”

ASW ClothingStreetwear E-commerce
★★★★★

“Vaeleen Digital got our brand right straight away. The site loads fast and looks exactly like a sustainable business should, without any of the usual clichés.”

TruBambooSustainable Lifestyle Products
★★★★★

“Parents notice the difference straight away. Enquiries went up within the first month and the whole booking flow feels effortless now.”

BrightNest TutoringPrivate Tutoring
★★★★★

“Bookings picked up as soon as the new site went live. The gallery does exactly what we needed it to do: it sells the food before anyone walks in.”

Zaragoza FoodRestaurant & Hospitality
★★★★★

“They understood the urgency of what we're trying to do and built a site that actually feels like it. Couldn't be happier with how it turned out.”

Maher's MissionYouth Environmental Movement
★★★★★

“Professional from start to finish. The site looks exactly right for our business, clean, fast, and easy for customers to use. Bookings have been smoother ever since.”

Bains CarsPrivate Hire & Airport Transfers
★★★★★

“Vaeleen Digital built us a site that actually explains what we sell. Customers can filter by machine type and get a quote without calling first. Exactly what an industrial site should do.”

GB LasersIndustrial Equipment
★★★★★

“Turning an EPQ into something that reads like a real publication wasn't easy, but they nailed the tone. It doesn't feel like coursework anymore, it feels like research worth publishing.”

F1 EPQAcademic Research

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